Staff - Designworks Wellness Salon & Spa




Penny Veach

Jerica Hartman

Penny Veach & Jerica Hartman

(Co-Owners/Cosmetologists/Master & Senior Artists)

Penny has been an owner for over 19 years, and a cosmetologist for 36. Jerica graduated from the Aveda Institute in Des Moines, IA in 2011. She has been a Stylist here at Designworks since then, and recently transitioned into co-owning the business with Penny. 

"Our team's focus is always on the guest from the very moment they walk into the door. Although we have been around for years, we continue to learn and keep up to date with Aveda's Continuing Education courses. Whether you are a new or continued guest, we thank you for your loyalty and would love for you to meet each and every member of our staff. Thank you for choosing Designworks!"




Lori Sindberg (Cosmetologist/Master Artist)

Lori has been a stylist for over 35 years, and a Co-Owner of Designworks for over 19. She just recently transitioned from being a Co-Owner/Cosmetologist to becoming a full-time Cosmetologist. She is a Master Artist and loves attending all of the advanced education classes through Aveda. 


Pam Gregorich (Cosmetologist/Master Artist)

"I have been a Stylist at Designworks for over 30 years. Pairing up with Aveda has given us the opportunity to create a one of a kind experience for our guests. I believe that being able to give that experience and make a difference in someone's life is the most rewarding part of my career. Come see us. Let us make a difference for you."

Wendy Kruse (Spa Manager/Cosmetologist/Master Artist)

"I have been a part of the Designworks team for over 30 years. My top priority is to provide excellent service to my guests, with customized Hair, Nail and Skin Care, as well as Massage Therapy and Body Treatments. With advanced training and education, I am always eager to learn the latest trends and techniques, while allowing the guests to express their unique personality and distinctive style. Incorporating beauty, health, wellness and relaxation into a busy life, and selecting the right customized service for the guest to always leave them with vibrant, beautiful hair, nails and skin."

Sierra Milam (Cosmetologist/Designer Artist/Aveda Ambassador)

"I truly found my belonging with Aveda. I'm passionate about the products I use along with the services I offer. I also love all the continuing education Aveda has to offer. I enjoy sharing my knowledge with my guests. I can't wait to see what my future has in store."



Kaylee Bedtka (Cosmetologist/Junior Artist)

"I am a 2015 graduate of Capri College in Dubuque, Iowa. I joined the Designworks team because I loved the friendly and welcoming atmosphere. Being a newer talent, I am so excited to soak up all the knowledge I can, and make my clients feel like a million bucks when they leave the salon. I love being a beauty professional at Designworks!"

Bri'Anna Graves (Cosmetologist/Junior Artist)

"Doing what I love, since 2016, is what makes my career so enjoyable! I love that every day, and every client, is so different. Many clients ask what my favorite part is, and it's that I love being able to offer services in the up-beat salon as well as in the relaxing spa."

Ashlynn Johnson (Cosmetologist/New Talent)

"My name is Ashlynn, I graduated from Capri in January of 2018. I am a new stylist here at Designworks. I love to do men's cuts, coloring services and waxes. Also, If you ever need a makeup application for a wedding, dance or special occasion, I'm your girl."

Lauren Stepanek (Cosmetologist/New Talent)

"I have been a stylist in Dubuque for about 3 years. I recently came to the Designworks family and I am so grateful to be working at such a wonderful salon. We have an amazingly skilled team that enjoys inspiring and bouncing ideas off one another. I love all kinds of blond-ing as well as bright, fun colors. I would love to meet you and address any concerns you have about your hair. I am passionate about making people feel relaxed and confident. I hope to have you feeling like a brand-new person when you leave the salon. I cannot wait to meet you and help you reach your hair goals!" 

Bri Uthe (Cosmetologist/New Talent)

"I am a recent graduate of Capri College, in 2020. Being a new stylist here at Designworks, I am very excited to learn from my peers and through the continued Aveda education! I love doing colors and styles and can't wait to continue to grow here."

Linda Wolff (Cosmetologist)

"I am privileged to say that I was the original founder of Designworks in 1984. I have made my way back to Designworks part-time, after recently closing another Salon and Spa that I owned in the meantime. I specialize in the art of Color, Cuts and Makeup."


Holly Hessling (Licensed Massage Therapist)





Gwen Lammer (Guest Relations Manager)

"I have enjoyed being a part of the front desk team at Designworks since 2006. I've always had a love for the beauty industry and love that there are many different aspects to my career. I get the fulfillment of helping our guests, along with being able to utilize my creative skills doing website administration. I feel rewarded when I can make someone feel "at home" in our establishment and also feel great about themselves, which is what we as a team, consistently try to accomplish. I am always here to greet you with a friendly smile and offer any advice on your beauty essentials with the Aveda products I have come to know and love."

Danielle Chapman (Guest Relations Assistant Manager)

"I am happy to be a part of the Designworks Wellness Spa & Retail Center front desk team. My goal is to provide extraordinary customer service for both our clients and stylists. Without them, our team would be incomplete. I am here to assist you in any way that I can; whether it be providing you with product knowledge or pairing you up with the stylist that best meets your needs. I love to aid people in their everyday beauty needs. You won't leave here without a smile on your face and feeling like a million bucks! It's very rewarding working here at Designworks and being able to serve so many wonderful people."


Leeza Klocke (Guest Relations Coordinator/Aveda Ambassador/Inventory Specialist)

"I love working in a comforting environment that makes you feel at home. At our salon, we focus on your wellness and making you feel your best. My goal is to have every client walk into our salon and be greeted with a friendly smile and to walk out of the door with a smile on their face. I have also really enjoyed working with Aveda products as an Aveda Ambassador. Aveda has a way of inspiring others to care for the world we live in, and I am very happy to be working at an Aveda salon!"

Angela Forsythe (Guest Relations Coordinator)

"I recently joined the Designworks team in the Summer of 2018. I love making people smile and feel good about themselves. I have enjoyed my short time here so far, and look forward to continue learning about all of the amazing Aveda products. My co-workers are the best!"








  Bios last updated November 2020


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