Staff - Designworks Wellness Salon & Spa



Penny Veach

Lori Sindberg

Penny Veach & Lori Sindberg

(Co-Owners/Cosmetologists/Master Artists)

"We have been in business together for over 15 years, cosmetologists for over 30. We take pride in our highly professional, yet welcoming atmosphere. Our team's focus is always on the guest from the very moment they walk into the door. Although we have been around for years, we continue to learn and keep up to date with Aveda's Continuing Education courses.

Whether you are a new or continued guest, we thank you for your loyalty and would love for you to meet each and every member of our staff. Thank you for choosing Designworks!"



Pam Gregorich (Cosmetologist/Master Artist)

"I have been a Stylist at Designworks for a little over 27 years. Pairing up with Aveda has given us the opportunity to create a one of a kind experience for our guests. I believe that being able to give that experience and make a difference in someone's life is the most rewarding part of my career. Come see us. Let us make a difference for you."

Wendy Kruse (Spa Manager/Cosmetologist/Master Artist)

"I have been a part of the Designworks team for over 27 years. My top priority is to provide excellent service to my guests, with customized Hair, Nail and Skin Care, as well as Massage Therapy and Body Treatments. With advanced training and education, I am always eager to learn the latest trends and techniques, while allowing the guests to express their unique personality and distinctive style. Incorporating beauty, health, wellness and relaxation into a busy life, and selecting the right customized service for the guest to always leave them with vibrant, beautiful hair, nails and skin."

Jerica Hartman (Cosmetologist/Senior Artist)

"I graduated from the Aveda Institute in Des Moines, IA in 2011. I love having a career where I get to make people look and feel beautiful! My favorite thing about this industry is that we never stop learning, and that is something that I'm passionate about. I have done classes in Chicago, Minneapolis, New York, Des Moines (among others), with amazing educators to keep up with the trends."

Sierra Milam (Cosmetologist/Designer Artist/Aveda Ambassador)

"I truly found my belonging with Aveda. I'm passionate about the products I use along with the services I offer. I also love all the continuing education Aveda has to offer. I enjoy sharing my knowledge with my guests. I can't wait to see what my future has in store."

Breanna Uppena (Cosmetologist/Junior Artist)

"I graduated Capri College in 2015. I love Aveda and all it has to offer. I have a deep passion for hair color! I also enjoy taking advanced training to keep up with the latest trends. I love having new guests in my chair!"

Kaylee Bedtka (Cosmetologist/New Talent)

"I am a 2015 graduate of Capri College in Dubuque, Iowa. I joined the Designworks team because I loved the friendly and welcoming atmosphere. Being a newer talent, I am so excited to soak up all the knowledge I can, and make my clients feel like a million bucks when they leave the salon. I love being a beauty professional at Designworks!"

Kaity Jackson (Cosmetologist/New Talent)

"I graduated from Capri College in Waterloo in June 2017. I love all things beauty, but my absolute favorite thing to do is style hair for weddings and other special occasions. Being a new talent, I am happily soaking up everything I can about Aveda! I've always wanted to work for an Aveda salon and have found my 'home-sweet-home' at Designworks! I'm excited to start my career with such a great team!"

Ashlynn Johnson (Cosmetologist/New Talent)

"My name is Ashlynn, I graduated from Capri in January of 2018. I am a new stylist here at Designworks. I love to do men's cuts, coloring services and waxes. Also, If you ever need a makeup application for a wedding, dance or special occasion, I'm your girl."

Bri'Anna Graves (Cosmetologist/New Talent)


Linda Wolff (Cosmetologist)

"I am privileged to say that I was the original founder of Designworks in 1984. I have made my way back to Designworks part-time, after recently closing another Salon and Spa that I owned in the meantime. I specialize in the art of Color, Cuts and Makeup."




Alea Frommelt (Licensed Esthetician)

"I am a 2017 graduate from Capri College in Dubuque with an Esthetician license. I am constantly educating myself on Aveda products, makeup trends and Skin Care. Offering Facials, Waxing, Body Wraps, Makeup Applications along with other body treatments. My top priority is having my clients leave Designworks feeling relaxed and confident about their skin and appearance."

Holly Hessling (Licensed Massage Therapist)

Gwen Lammer (Guest Relations Manager)

"I have enjoyed being a part of the front desk team at Designworks for over 12 years now. I've always had a love for the beauty industry and love that there are many different aspects to my career. I get the fulfillment of helping our guests, along with being able to utilize my creative skills doing website administration. I feel rewarded when I can make someone feel "at home" in our establishment and also feel great about themselves, which is what we as a team, consistently try to accomplish. I am always here to greet you with a friendly smile and offer any advice on your beauty essentials with the Aveda products I have come to know and love."

Danielle Chapman (Guest Relations Assistant Manager)

"I am happy to be a part of the Designworks Wellness Spa & Retail Center front desk team. My goal is to provide extraordinary customer service for both our clients and stylists. Without them, our team would be incomplete. I am here to assist you in any way that I can; whether it be providing you with product knowledge or pairing you up with the stylist that best meets your needs. I love to aid people in their everyday beauty needs. You won't leave here without a smile on your face and feeling like a million bucks! It's very rewarding working here at Designworks and being able to serve so many wonderful people."


Leeza Klocke (Guest Relations Coordinator/Aveda Ambassador/Inventory Specialist)

"I love working in a comforting environment that makes you feel at home. At our salon, we focus on your wellness and making you feel your best. My goal is to have every client walk into our salon and be greeted with a friendly smile and to walk out of the door with a smile on their face. I have also really enjoyed working with Aveda products. Aveda has a way of inspiring others to care for the world we live in, and I am very happy to be working at an Aveda salon!"

Angela Forsythe (Guest Relations Coordinator)









  Bios last updated October 2018


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